The South African black majority still has a substantial number of rural inhabitants who lead largely impoverished lives. It is among these people that cultural traditions survive most strongly; as blacks have become increasingly urbanised and Westernised, aspects of traditional culture have declined. Members of the middle class, who are predominantly white but whose ranks include growing numbers of black, coloured and Indian people, have lifestyles similar in many respects to that of people found in Western Europe, North America and Australasia.
The South African Scout Association was one of the first youth organisations to open its doors to youth and adults of all races in South Africa. This happened on 2 July 1977 at a conference known as Quo Vadis.
South African art includes the oldest art objects in the world, which were discovered in a South African cave, and dated from 75,000 years ago. The scattered tribes of Khoisan peoples moving into South Africa from around 10000 BC had their own fluent art styles seen today in a multitude of cave paintings. They were superseded by Bantu/Nguni peoples with their own vocabularies of art forms. New forms of art evolved in the mines and townships: a dynamic art using everything from plastic strips to bicycle spokes. The Dutch-influenced folk art of the Afrikaner Trekboers and the urban white artists earnestly following changing European traditions from the 1850s onwards also contributed to this eclectic mix, which continues to evolve today.
South African literature emerged from a unique social and political history. One of the first well known novels written by a black author in an African language was Solomon Thekiso Plaatje's Mhudi, written in 1930. During the 1950s, Drum magazine became a hotbed of political satire, fiction, and essays, giving a voice to urban black culture.
Notable white South African authors include Alan Paton, who published the acclaimed novel Cry, the Beloved Country in 1948. Nadine Gordimer became the first South African to be awarded the Nobel Prize for Literature in 1991. Her most famous novel, July's People, was released in 1981. J.M. Coetzee won the Nobel Prize for Literature, in 2003. When awarding the prize, the Swedish Academy stated that Coetzee "in innumerable guises portrays the surprising involvement of the outsider".
The plays of Athol Fugard have been regularly premiered in fringe theatres in South Africa, London (The Royal Court Theatre) and New York. Olive Schreiner's The Story of an African Farm (1883) was a revelation in Victorian literature: it is heralded by many as introducing feminism into the novel form.
Breyten Breytenbach was jailed for his involvement with the guerrilla movement against apartheid. Andre Brink was the first Afrikaner writer to be banned by the government after he released the novel A Dry White Season.
The South African media sector is large, and South Africa is one of Africa's major media centres. While South Africa's many broadcasters and publications reflect the diversity of the population as a whole, the most commonly used language is English. However, all ten other official languages are represented to some extent or another.
There is great diversity in South African music. Black musicians have developed a unique style called Kwaito. Kwaito is said to have taken over radio, television, and magazines. Of note is Brenda Fassie, who launched to fame with her song "Weekend Special", which was sung in English. More famous traditional musicians include Ladysmith Black Mambazo, while the Soweto String Quartet performs classic music with an African flavour. South Africa has produced world-famous jazz musicians, notably Hugh Masekela, Jonas Gwangwa, Abdullah Ibrahim, Miriam Makeba, Jonathan Butler, Chris McGregor, and Sathima Bea Benjamin. Afrikaans music covers multiple genres, such as the contemporary Steve Hofmeyr, the punk rock band Fokofpolisiekar and the singer-songwriter Jeremy Loops.
Although few South African film productions are known outside South Africa itself, many foreign films have been produced about South Africa. Arguably, the most high-profile film portraying South Africa in recent years was District 9. Other notable exceptions are the film Tsotsi, which won the Academy Award for Foreign Language Film at the 78th Academy Awards in 2006 as well as U-Carmen e-Khayelitsha, which won the Golden Bear at the 2005 Berlin International Film Festival. In 2015, Oliver Hermanus film The Endless River became the first South African film selected for the Venice Film Festival.
South African culture is diverse; foods from many cultures are enjoyed by all and especially marketed to tourists who wish to sample the large variety of South African cuisine. In addition to food, music and dance feature prominently.
South African cuisine is heavily meat-based and has spawned the distinctively South African social gathering known as a braai, or barbecue. South Africa has also developed into a major wine producer, with some of the best vineyards lying in valleys around Stellenbosch, Franschhoek, Paarl and Barrydale.
South Africa's most popular sports are soccer, rugby and cricket. Other sports with significant support are swimming, athletics, golf, boxing, tennis, ringball, and netball. Although soccer commands the greatest following among the youth, other sports like basketball, surfing and skateboarding are increasingly popular.
Soccer players who have played for major foreign clubs include Steven Pienaar, Lucas Radebe and Philemon Masinga, Benni McCarthy, Aaron Mokoena, and Delron Buckley. South Africa hosted the 2010 FIFA World Cup, and FIFA president Sepp Blatter awarded South Africa a grade 9 out of 10 for successfully hosting the event.
Famous boxing personalities include Baby Jake Jacob Matlala, Vuyani Bungu, Welcome Ncita, Dingaan Thobela, Gerrie Coetzee and Brian Mitchell. Durban Surfer Jordy Smith won the 2010 Billabong J-Bay competition making him the no 1 ranked surfer in the world. South Africa produced Formula One motor racing's 1979 world champion Jody Scheckter. Famous current cricket players include AB de Villiers, Hashim Amla, Dale Steyn, Vernon Philander, Faf du Plessis etc. Most of them also participate in the Indian Premier League.
South Africa has also produced numerous world class rugby players, including Francois Pienaar, Joost van der Westhuizen, Danie Craven, Frik du Preez, Naas Botha and Bryan Habana. South Africa hosted and won the 1995 Rugby World Cup and won the 2007 Rugby World Cup in France. It followed the 1995 Rugby World Cup by hosting the 1996 African Cup of Nations, with the national team going on to win the tournament. It also hosted the 2003 Cricket World Cup, the 2007 World Twenty20 Championship. South Africa has also won the inaugural edition of the 1998 ICC KnockOut Trophy by defeating West Indies in the final.South Africa team also went onto win the inaugural edition of the Blind Cricket World Cup in 1998.
In 2004, the swimming team of Roland Schoeman, Lyndon Ferns, Darian Townsend and Ryk Neethling won the gold medal at the Olympic Games in Athens, simultaneously breaking the world record in the 4x100 freestyle relay. Penny Heyns won Olympic Gold in the 1996 Atlanta Olympic Games. In 2012 Oscar Pistorius became the first double amputee sprinter to compete at the Olympic Games in London. In golf, Gary Player is generally regarded as one of the greatest golfers of all time, having won the Career Grand Slam, one of five golfers to have done so. Other South African golfers to have won major tournaments include Bobby Locke, Ernie Els, Retief Goosen, Tim Clark, Trevor Immelman, Louis Oosthuizen and Charl Schwartzel.